Marketing Your Mid-Missouri Home
We craft a dynamic and diverse marketing campaign, strategically utilizing the most current and effective marketing tools and activities to convert buyer interest to buyer intent, including staging, professional photography, lifestyle marketing, and a variety of technology resources.
PROFESSIONAL HOME STAGING
Professional home staging is shown to minimize time on the market while maximizing a seller’s return. In a recent National Association of Realtors study, 92% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home. Knowing this, we offer a free professional home staging consultation for your home. Our stagers will help you create a to-do list so you can most efficiently prepare your home to make the best impression possible with buyers.
PROFESSIONAL PHOTOGRAPHY
Online searching and browsing is a critical part of the home buying process. Virtually all home buyers today start their home searches online. Studies show that listings with professional photographs get more online attention, command higher asking prices, and sell faster than homes that do not have professional photographs. Therefore, we hire a professional photographer to capture your home at its best to elicit a positive emotional response in buyers. We want buyers to click on the next photo in your listing, not on the next listing.
LIFESTYLE MARKETING
Using lifestyle marketing, your home will be showcased with enticing home descriptions maximizing your home’s positive selling features, helping a buyer to experience what living in your home and neighborhood is like.
TECHNOLOGY
- Capturing “Drive-By’s” with Mobile Marketing - Buyers crave instant information, which was why flyer boxes were popular years ago. The next generation of the flyer box is our “Text for Information” riders, where buyers can text to automatically receive a link to YOUR home’s website to capture their interest in an instant.
- Single-Property Website - In today’s media-rich world, every property for sale deserves its very own website to make it stand out from the crowd. Your home will be beautifully featured on its own website and promoted through social media and various online marketing sources.
- Other Real Estate Agents - Knowing that the #1 way that buyers find homes is through their REALTOR®, we market to other agents in a closed listserv email group.
- Home-Search Websites - Using Columbia Board of REALTORS® MLS System, we market your home to the broadest audience, syndicating to many additional 3rd party websites.
- Social Media - We leverage social media to highlight your property and open houses, ensuring that your listing shines online to the widest pool of buyers.
PRINT MARKETING WITH QR CODE TECHNOLOGY
Our marketing team produces a home flyer, pulling together our professional photography and lifestyle marketing into a highlights reel of your home. This flyer is used throughout our strategic marketing plan. In your home, we will place a QR code table stand where buyers can conveniently scan the QR code and be directed to your home's single property website, home flyer, and disclosure documents.
WHY HIRE THE HEARTLAND NETWORK - MID MO TO MARKET YOUR HOME?
Our strategic marketing strategy and team approach to marketing your home, including professional staging and photography, with every home we sell, sets us apart from many other REALTORS®. You will see the difference when you work with our team.
LET'S TALK
What real estate questions do you have? Or are you ready to talk about how we can help you sell your home? Let us know how we can help you. Fill out the "Request a Call" form below to start a no-pressure conversation with us. We look forward to talking to you.
